2016

    Osvaldo Celani

    Strategy, Digitalisation & Smart Data Expert joins PROGENIUM's management team.



    THE RESULTANTS.

    PROGENIUM’s new strategic approach – THE RESULTANTS.



    COMPETENCE RANGE

    Realigning and refocusing the competence range – Market Intelligence – “anticipate consumer needs”, Business Innovation – “think future, create now”, Differentiation – “be different”, Transformation – “turn strategy into action”.



    500 PROJECTS

    Successful completion of the 500th project under the brand PROGENIUM.


    2015

    32 MARKETS

    The PROGENIUM team has to date executed successful projects in 32 markets together with their clients.



    ASEAN AND THE MIDDLE EAST

    International client and market analysis in ASEAN and the Middle East for automobile manufacturers (including 75 interviews with experts on location in the markets).



    DIGITAL REVOLUTION

    PROGENIUM at ITF – International Trend Forum in Wolfsburg theme “Digital Revolution”.



    THE DILEMMA OF BRAND DIVERSITY

    Study on the topic “The Dilemma of Brand Diversity in the Automotive Industry” – risks of profitability and confusing the customers.


    2014

    UK, London

    PROGENIUM opens office in London.



    The Mobility Revolution

    “Zero emissions, zero accidents, zero ownership” – a draft on the future of the automobile in major cities.



    South America

    Carries out a customer and market analysis in South America for an automobile manufacturer (10 markets, 6 segments, 150 interviews with experts, 15 market workshops, 10 videos), including developing recommendations for action, both strategic and operative.



    Co-creation, Innovation

    Expands topic range on innovative mobility with further successful projects in the segments car rental, car sharing and alternative drive concepts.



    Market Intelligence

    Carries out a customer and market analysis in EUROPE for an automobile manufacturer (5 markets, 2 segments, 250 interviews with experts, 20 videos) including developing recommendations for action, both strategic and operative.



    Business Innovation, Mobility

    Expands topic range on innovative mobility with further successful projects in the segments car rental, car sharing and alternative drive concepts.



    Know-how

    Develops modular seminar and training concepts for clients and PROGENIUM employees (including strategy development, project development, process management, methods, business cases, facilitating, and presenting).


    2013

    China, Shanghai

    PROGENIUM establishes subsidiary in China with its office in Shanghai.



    PMO

    Runs strategic PMO – Project Management Office for the reorientation of an international automobile manufacturer in the premium segment – manages 20 strategic measures in the implementation phase.



    NMCQ, BMZ, DEG, FE

    Gets the go-ahead for the project “New Mobility Center Qingdao” – collaboration with BMZ (Federal Ministry for Economic Cooperation and Development), DEG (German Investment and Development Corporation) and Far Eastern Consulting.



    USA

    First project in the USA in the sales unit of an auto manufacturer.



    CO2/km

    Study on the topic “On the Home Stretch for CO2 emissions?” –the international automotive firm is on the home stretch to fulfilling the EU-CO2 limit values which take effect in 2015.


    2012

    China

    Expands international projects to the Chinese markets in the segments marketing, sales and innovative mobility.



    ITF, Successful Automobile Marketing in China

    PROGENIUM at ITF – International Trend Forum in Wolfsburg theme “Successful Automobile Marketing in China”.



    SPIKE

    Develops method construction kit for strategy development “SPIKE”, which focuses on quality traits for developing a market- and customer-oriented strategy: situational, potential-oriented, integrating, concrete, and easy.



    VDA, Market Analysis Light Commercial Vehicles

    Joint market research with the VDA on the special topic “Add-ons and Conversions for Light Commercial Vehicles".



    10 Years “Creating Success”

    10 years PROGENIUM, 10 years “creating success” with over 300 successfully implemented projects in 30 different markets.


    2011

    Sustainability

    First project in CSR – Corporate Social Responsibility – for an international automobile manufacturer.



    Go East

    First project in the Chinese market in the innovative mobility sector.



    Collaboration ITF, How Do Car Buyers Decide?

    PROGENIUM at ITF – International Trend Forum in Wolfsburg theme “How do Chinese car buyers decide?”.



    Excellence

    Further professionalization of method construction kit PROGENIUM in the areas project management, process management and preparing business cases.



    Performance of Automobile Multinationals

    Study on the topic “Performance of the Automobile Multinationals” – analysis of the most important KPIs of the largest auto manufacturers in the world.



    Car Dirver Profile

    Publication on the Topic "Car Driver Profile". Image analysis of the car brands.


    2010

    Retail

    International Retail Strategy for an automobile manufacturer.



    Manufacturer vs. Retail Brand

    PROGENIUM at Automobilkongress with the topic “Manufacturer vs. Retail Brand”.



    Consultants without Borders

    PROGENIUM founds the initiative “Berater ohne Grenzen”.


    2009

    Insurance Industry

    Strategic reorientation of a business unit in the insurance sector (1 vision, 1 mission, 1 strategy, 1 business model, 10 fields of activity, 100 measures).



    200 PROJECTS

    Successful completion of 200 projects under the brand PROGENIUM.



    Yahoo

    Joint study with Yahoo! on the topic “Touchpoints in Car Buying – Leverage for Raising Sales Performance”.



    PR

    First press release on the topic “Doubts about the Efficiency of the Formula 1 Involvement / commitment”.



    MCC

    Wins at Munich Consultants Soccer Cup for the second time.


    2008

    Tender Management

    Supports internationally active companies with the complex tender procedure – analyzing tender documents and coordinating the preparation of the bid documents and presentations.



    Car Dealer of the Future, Automobilcongress

    PROGENIUM at Automobilkongress with the topic “Car Dealer of the Future” – what expectations do car buyers have of a car dealership in the year 2020?


    2007

    Digital Business

    First successful projects in the sector digital business.



    SIRSTAR

    Develops method construction kit for structuring problem solving “SIRSTAR” – situation, issues, reasons, solutions, tactics, actions, and review.



    Program Management

    Initiates, manages and implements a program with five different projects in the segments branding, marketing, sales & distribution and organization for an automobile manufacturer.


    2006

    Insurance and Financial Industry

    First projects in the financial and insurance sectors.



    Be different

    Develops brand strategy for a leading international auto manufacturer.



    Puls, Market Research

    Collaboration with puls Marktforschung GmbH.



    Berlin

    Opens new office at Hackescher Markt in Berlin.



    Enthusiasm

    Develops brand mission PROGENIUM – enthusiasm as brand core with the brand values go-getting, excellence and trustworthiness.


    2005

    Internationalization

    Frist international projects in the automotive industry.



    Expanding Sector Competence

    Expands competence portfolio with projects in logistics and retail sectors.



    Brainagency

    Collaboration with media agency Brainagency Media GmbH interdisciplinary team of communication strategists, researchers, creatives, digital experts and media professionals.



    Kitzbühel

    First team event in Kitzbühel – 50 consultants on the legendary Streif on Hahnenkamm mountain.


    2004

    Remarketing

    Cross-group and cross-brand remarketing strategy of an automobile manufacturer (1 strategy, 5 brands, 3 fields of activity, 30 measures).



    CRM

    Expands competence portfolio with projects in CRM.



    Training

    First customized seminar and training workshops for and with the client teams.



    Weissman

    Collaboration with Weissman & Cie.


    2003

    Competence Portfolio

    Expands competences in marketing and sales & distribution with successful projects in the auto industry.



    Creating success

    Changes mission to “creating success”.



    MCC

    PROGENIUM wins Munich Consultants Soccer Cup.


    2002

    Founding

    Founds PROGENIUM GmbH & Co. KG – word mark PROGENIUM created from the Latin terms PROtinus = forwards, directed towards the future, proactive, positive and inGENIUM = inquisitive, successful, conscientious, ingenious.



    We create future

    Launches mission statement “we create future”.



    Munich, Chiemsee

    Establishes offices in Munich and Marquartstein.



    Start

    First sales and marketing projects in the automobile industry.